The 2024 Toyota Prius Combines Innovation and Affordability

The Toyota Prius has long been synonymous with hybrid technology, setting the standard for sustainable mobility since it became the world's first mass-produced hybrid car. As Toyota aims to go "Beyond Zero" in its carbon emissions goals, the 2024 Prius emerges as a beacon of innovation. This latest iteration is a harmonious blend of sporty aesthetics, intelligent features, and unparalleled efficiency, making it a compelling choice for eco-conscious drivers.

Cyril Dimitris, Vice President of Toyota Canada, encapsulates the car's essence: "The 2024 Prius is a well-rounded package that offers Canadians the best of both worlds—efficiency and driving pleasure, even in the harshest weather conditions, thanks to Toyota’s electric all-wheel-drive system."

Design and Performance: Where Efficiency Meets Elegance

The 2024 Prius is a visual treat, featuring an athletic silhouette that exudes modernity and dynamism. Its low stance and aerodynamic profile are not just for show; they contribute to the car's impressive fuel efficiency. Inside, the cabin is a haven of high-tech luxury, accommodating up to five adults comfortably. The interior is thoughtfully designed, with controls and gauges strategically placed for easy access, and a 60/40 split folding rear seat that expands cargo space without compromising the hybrid battery's position.

Under the hood, the Prius boasts a 5th generation hybrid powertrain, anchored by a 2.0L Atkinson Cycle four-cylinder engine. This setup delivers a robust 196 system horsepower and a quick 0-100 km/h time of just 7.2 seconds. The standard electronic on-demand AWD system enhances driving stability and contributes to an impressive fuel efficiency rating of 4.8L/100km city/highway combined.

Smart Technology and Safety Features

The Prius is as intelligent as it is efficient. The Toyota Multimedia system, standard on all models, offers seamless integration with Apple CarPlay and Android Auto. The interface is designed for intuitive interaction through sight, touch, and voice commands.

Safety is another area where the Prius shines. It comes equipped with Toyota Safety Sense 3.0, a comprehensive suite of active safety technologies designed to support driver awareness and decision-making. Additional safety features include eight airbags, a backup camera, and the Blind Spot Monitor with Safe Exit Assist.

Model Variants and Pricing

The Prius is available in two distinct grades for the Canadian market:

• Prius XLE AWD: Priced at $37,150 MSRP, this model offers an 8” touchscreen display, six-speaker audio system, and heated front seats among other features.
• Prius Limited AWD: For $43,250 MSRP, this model adds an eight-speaker JBL Premium Audio system, a 12.3” touchscreen display, and heated and ventilated front seats, among other luxury features.