2024 Toyota Prius Prime: Tech-Forward and Efficient, Now with New Pricing

As consumer demands for sustainability and efficiency grow, the 2024 Toyota Prius Prime is a response that bears noting. The plug-in hybrid electric sedan enters the market as one of the more advanced options available, melding fuel economy with technological sophistication. With three distinct grades and newly released pricing details, the Prius Prime aims to offer something for a range of Canadian drivers. Yet, this vehicle isn't just about numbers; its upgraded powertrain and new features could set new standards for what consumers expect in the hybrid segment. Let's see what makes this model noteworthy.

Performance and Efficiency

The 2024 Toyota Prius Prime is a spotlight-stealer in Toyota's lineup of low and zero-emission vehicles. Designed for Canadians who prioritize fuel efficiency and performance, the Prius Prime is not merely a cost-saving choice, but also a statement in advanced automotive technology. At its core is a 2.0L gas engine paired with a 161-horsepower electric motor-generator system. Together, they churn out a combined 220 horsepower, marking a notable increase of nearly 100 horsepower compared to its predecessor.

Engineered with an electronically-controlled continuously variable transmission and front-wheel-drive, the Prius Prime performs smoothly across varying road conditions. Its lithium-ion battery provides an all-electric range of up to 72 kilometers and can be fully recharged within just four hours. If charging isn't an option, it effortlessly switches to a gas-electric hybrid mode, offering an estimated fuel efficiency of 4.5L/100 km on the SE model. Furthermore, the vehicle's aerodynamic body contributes to a low 0.27 Coefficient of Drag, ensuring optimum fuel economy.

Interior, Safety, and Pricing

The Prius Prime isn't just about efficient driving; it's also about a comfortable and tech-savvy experience. The cabin offers room for five adults and is crafted with attention to driver-centric controls and soft-touch materials. Moreover, the Toyota Multimedia system integrates effortlessly with both Apple CarPlay and Android Auto, allowing for intuitive control through sight, touch, and voice. On the safety front, Toyota Safety Sense 3.0 headlines the package, offering a host of features like a backup camera, eight airbags, and the Blind Spot Monitor with Safe Exit Assist.

As for the pricing, Toyota Canada has released the starting Manufacturer's Suggested Retail Price (MSRP) for the three grades. The base model, Prius Prime SE, starts at $39,050. For those looking for more features, the Prius Prime XSE comes in at $43,750. The top-tier Prius Prime XSE Premium is priced at $47,550. Each grade offers varying degrees of features, from basic multimedia functions in the SE to advanced audio systems and parking technology in the XSE Premium.

In summary, the 2024 Toyota Prius Prime stands as a testament to Toyota's commitment to creating vehicles that are both high-performing and environmentally conscious. With its range of grades and pricing options, it aims to cater to a broad spectrum of drivers looking to plug into a more sustainable and technologically advanced driving experience.